Customer Segmentation (RFM / Cohort)

RFM analysis ranks customers by recency, frequency and monetary value, and cohort tables show how groups behave over time. We define the segments, assign each of your customers to one, build the cohort tables and give you queries to refresh the results. Two revision rounds are included.

Who it is for: Businesses with growing data volumes that want decisions backed by numbers.

What's included

✓RFM segmentation
✓Cohort analysis
✓Customer-to-segment mapping
✓Refresh queries
✓Two revision rounds

What you receive

→Segment definitions
→Customer-to-segment mapping
→Cohort tables
→Refresh queries

Not included

·Running marketing campaigns to the segments
·Ongoing analysis after delivery
·Data collection

About this service

What data is needed?

Customer order history with dates and amounts.

Can I update it later?

Yes. The refresh queries let you re-run the segments.

Related services

Data Cleaning & Standardization $3,099 ~~$3,500~~US avg. 11% less ETL Pipeline Setup $6,699 ~~$7,500~~US avg. 11% less Product Data Enrichment (PIM) $3 ~~$3.50~~US avg. 14% less

Have a question?

Describe the job and get a written quote within one business day.

Get a quote