Before ads can be measured, the account has to be built correctly. We create or configure your advertising account, install and verify the tracking pixel, and set up the conversion events you care about, such as purchases or form submissions. We then define your audience segments and lay out the campaign structure, and give you a basic performance dashboard and written documentation. After this you can launch campaigns yourself or hand them to us.

Who it is for: Small and mid-size businesses about to start paid advertising that need the technical groundwork done properly.